Serena Rasoul holds a Masters Degree from the George Washington University and two Bachelor's degrees from the University of Virginia. She has also studied at the Theater Lab, School for Dramatic Arts in Washington DC.

She recently founded Muslim American Casting--a casting agency that casts and consults for Muslim and Middle Eastern and North African (MENA aka SWANA)

talent in the TV/Film and Commercial industries. She serves as the agency's Casting Director and has been featured in Variety, the Washington Post and Backstage, as well as several podcasts.

Serena is passionate about authentic storytelling and served on the Advisory Group for the Pillars Fund initiative, Blueprint for Muslim Inclusion: Recommendations for Film Industry Professionals. This initiative was part of the USC Annenberg study on Muslim inclusion in film called Missing and Maligned: The Reality of Muslims in Popular Global Movies.